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New Conference Alert: AFTA Book Exhibit
The American Family Therapy Academy (AFTA) is hosting a book exhibit at their conference this June, and if you have written a related book, you may be interested in attending. They are interested in...
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How Authors (and Others) Can Use Klout to Check Their BRAND
A few months ago, we discussed the importance of building a BRAND that has SWAG. We defined BRAND as: B oldness (You have to be able to say things others are afraid to.) R elevance (Are you talking...
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Google Self Publishing Promotion
When you are a self published author, sometimes book promotion is about who you know. Other times it is simply about having the time to devote. Wouldn’t it be great if there was a fast way to find the...
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The Importance of Illustrations
They say, “A picture is worth a thousand words.” Don’t think that is true? Ask yourself, “Would A.A. Milne’s children’s classic, Winnie-the-Pooh, be just as charming without the illustrations from...
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How to Get Your Self-Published Book in a Library
You have an ISBN. You have a LCCN. So libraries should be able to find your book, and therefore, will purchase your book, right? Wrong. Unfortunately, libraries rarely “order” self-published books....
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Frankfurt Book Fair 2011
Book fairs are a great way to promote your book and learn about the publishing industry. Frankfurt Book Fair begins today, October 12th, and lasts until October 16th. The Frankfurt Book Fair has over...
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Why Self-Published Authors Should Consider Foreword Firsts
Competitions are one of the best way for self-published authors to market their books, increase exposure and improve credibility. Unfortunately, most authors aren’t aware of all the competitions...
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Would You Consider Ingram Advance?
Ingram Advance is a publication read by wholesalers that lists published books. Many self-publishing companies include a graphic advertisement in Ingram Advance as one of their many marketing...
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First Call: The 2013 Eric Hoffer Book Award
Contests are a great way to gain positive publicity for your book and increase your credibility as an author. One of my favorite awards for self-published authors is The Eric Hoffer Book Award. Here is...
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How to Promote Your Self Published Book Using Video
Video is one of the hottest tools in advertising and marketing right now. Thanks to YouTube and smart devices, people are watching tons of videos, and this tool offers great marketing opportunities for...
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Book Stores, Book Signings, and Media Events for the Self-published Author
Successful book promotion involves both online and offline sales. There are a number of progressive online book marketing tools available for the self-publishing author today, but the tried and true...
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How to Promote Your Self-Published Book During Small Press Month
Since March is Small Press Month, now is a great time to promote your self-published book! Celebrate Small Press Month by doing something to promote your book every day during the month of March. Here...
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5 Ways to Promote Your Book in March
March is National Reading Month and Small Press Month. This makes it the perfect month to focus on promoting your book. Here are five ways you can promote your self-published book in March. 1. Read...
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Great Lakes Colleges Association (GLCA) New Writers Awards Accepting Submissions
Book contests are a great way for self-publishing authors to gain credibility and exposure. Great Lakes Colleges Association (GLCA) New Writers Award for poetry, fiction, and creative non-fiction is...
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Navigating the Network | The Art of Self Promotion (part I)
Ten years ago, self-publishing was by and large the province of wishes and dreams, and its successes were so rare that they warranted national attention. In the early 2000s, authors like Christopher...
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Navigating the Network | The Art of Self Promotion (part III)
Three weeks ago, I sketched out a few of the challenges facing self published authors looking to build their brands in the digital marketplace, and I made specific note of how great social networks can...
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Rising Through the Ranks | A Beginner’s Guide to Search Engine Optimization...
Over the last few weeks, I’ve explored some of the benefits of tapping into social networks (read those blog posts here, here, and here) for self-published authors. Even for beginners or newcomers,...
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Rising Through the Ranks | A Beginner’s Guide to Search Engine Optimization...
Last week, I launched a series of blogs to provide a primer to––or a launching point for future discussions about––one vital way to augment your digital presence: Search Engine Optimization (or SEO)....
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Rising Through the Ranks | A Beginner’s Guide to Search Engine Optimization...
As promised, I’m back this week to unpack some of the specifics when it comes to using titles and tags to boost your dividends during the Search Engine Optimization (SEO) process. Two weeks ago,...
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Rising Through the Ranks | A Beginner’s Guide to Search Engine Optimization...
Welcome back to my five-week series on Search Engine Optimization (or SEO)! I’m back this week to speak to the specifics of Google Analytics and what it can do to boost your digital platform. Three...
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